If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaplan, Andreas M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 55.2012, 2, p. 129-140
|