Are You Ignoring Trends That Could Shake Up Your Business? Major trends, such as the rise of digital technologies and public concern about climate change, alter consumers' attitudes and behaviors in ways that aren't obvious. Three strategies will help companies leverage trends to create new value propositions.
| Year of publication: |
2010
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|---|---|
| Authors: | Ofek, Elie ; Wathieu, Luc |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2010, p. 124-132
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