"Im Spiel liegt die Wahrheit" : Games zur Insight-Generierung
Johann Füller; Katja Hutter
| Year of publication: |
2012
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|---|---|
| Authors: | Füller, Johann ; Hutter, Katja |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 29.2012, 2, p. 26-32
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| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533313