Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Laszlo Sajtos; Henning Kreis; Roderick Brodie
| Year of publication: |
2015
|
|---|---|
| Authors: | Sajtos, Laszlo ; Kreis, Henning ; Brodie, Roderick J. |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 25.2015, 1, p. 51-74
|
| Subject: | Advertising spending intensity | Labour-intensity | Loyalty formation | Service brand | Value creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Werbung | Advertising | Markenführung | Brand management | Markenimage | Brand image | Betriebliche Wertschöpfung | Kundenbindung | Customer retention | Werbewirkung | Advertising effects | Markentreue | Brand loyalty | Arbeitsintensität | Labour intensity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011306024