Image congruity or functional congruity? : the moderating effect from the social visibility of hotel consumption at different price levels
Na Su, Yaou Hu, Hyounae (Kelly) Min
| Year of publication: |
2019
|
|---|---|
| Authors: | Su, Na ; Hu, Yaou ; Min, Hyounae |
| Subject: | social visibility of hotel consumption | hotel brand consumption | self-image congruity | functional congruity | hotel branding | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019835602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012053389