Image congruity or functional congruity? : the moderating effect from the social visibility of hotel consumption at different price levels
Na Su, Yaou Hu, Hyounae (Kelly) Min
| Year of publication: |
2019
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| Authors: | Su, Na ; Hu, Yaou ; Min, Hyounae |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 7, p. 961-979
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| Subject: | social visibility of hotel consumption | hotel brand consumption | self-image congruity | functional congruity | hotel branding | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019835602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012053389