Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
| Year of publication: |
2008
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| Authors: | Geylani, Tansev ; Inman, J.Jeffrey ; Hofstede, Frenkel Ter |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 4, p. 730-744
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