Image theory
Lee R. Beach; Terence R. Mitchell
| Year of publication: |
2005
|
|---|---|
| Authors: | Beach, Lee R. ; Mitchell, Terence R. |
| Published in: |
Great minds in management : the process of theory development. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-927681-1. - 2005, p. 36-54
|
| Subject: | Firmenimage | Corporate reputation | Entscheidungstheorie | Decision theory | Reputation | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003140940