Images in academic web pages as marketing tools : meeting the challenge of service intangibility
Iris Vilnai-Yavetz and Sigal Tifferet
| Year of publication: |
2009
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|---|---|
| Authors: | Vilnai-Yavetz, Iris ; Tifferet, Sigal |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 2, p. 148-164
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| Subject: | Bildungseinrichtung | Educational institution | Website | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003857827