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Branding Chinese mega-cities : policies, practices and positioning
Berg, Per Olof, (2014)
Branding city destinations : experiences of two metropolises in China: Hangzhou and Xi'an
Li, Mimi, (2014)
Strategic communication of mega-city brands : challenges and solutions
Fan, Hong, (2014)
Strategic creation of experiences at Shanghai World Expo: a practice of communification
Björner, Emma, (2012)
International positioning through online city branding: the case of Chengdu
Björner, Emma, (2013)