Imaging in advertising : verbal and visual codes of commerce

Fern L. Johnson

1. Advertising images and discourse -- 2. Smoke and mirrors : circulating racial images in cigarette advertising -- 3. Keeping race in place : multicultural visions and voices in teen advertising -- 4. Different tropes for different folks : advertising and face-fixing -- 5. Madison Avenue meets Silicon Valley : technology imprints on advertising -- 6. From Barbie to BudTV : advertising in the fifth frame.

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Year of publication:	2008
Authors:	Johnson, Fern L.
Publisher:	New York : Routledge,
Subject:	Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Visualisierung \| Visualization

Extent:	1 online resource (xv, 251 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [236]-244) and index.
ISBN:	978-0-203-92864-6 ; 978-1-135-86517-7 ; 978-1-135-86521-4 ; 978-1-135-86522-1 ; 978-0-415-97881-1 ; 978-0-415-97882-8
Other identifiers:	10.4324/9780203928646 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499762