Imaging in advertising : verbal and visual codes of commerce
Fern L. Johnson
| Year of publication: |
2008
|
|---|---|
| Authors: | Johnson, Fern L. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Werbung | Ikonologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 251 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-97881-1 ; 978-0-415-97882-8 ; 0-415-97881-5 ; 0-415-97882-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004911628