IMC antecedents and the consequences of planned brand identity in higher education
Pantea Foroudi, Keith Dinnie, Philip J. Kitchen, T.C. Melewar and Mohammad M. Foroudi
| Year of publication: |
2017
|
|---|---|
| Authors: | Foroudi, Pantea ; Dinnie, Keith ; Kitchen, Philip J. ; Melewar, T. C. ; Foroudi, Mohammad Mahdi |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 528-550
|
| Subject: | Reputation | Image | Brand identity | Integrated marketing communications | Identification | Brand elements | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Firmenimage | Corporate reputation | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2015-0527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698226