IMC: Has anything really changed? A new perspective on an old definition
| Year of publication: |
2009
|
|---|---|
| Authors: | Luck, Edwina ; Moffatt, Jennifer |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 5, p. 311-326
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