IMC strategies in new high technology product launches
| Year of publication: |
2009
|
|---|---|
| Authors: | Winter, Susanna ; Sundqvist, Sanna |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 2-3, p. 191-215
|