Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Sanjay Patro, Ravi Shekhar Kumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Bandyopadhyay, Nirmalya ; Sivakumaran, Bharadhwaj ; Patro, Sanjay ; Kumar, Ravi Shekhar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
|
| Subject: | Consumer sales promotion | Impulse buying | Positive affect | Urges to buy | Value shopping | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581881