Immediate responses of online brand search and price search to TV ads
Rex Yuxing Du, Linli Xu, and Kenneth C. Wilbur
| Year of publication: |
2019
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|---|---|
| Authors: | Du, Rex Yuxing ; Xu, Linli ; Wilbur, Kenneth C. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 4, p. 81-100
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| Subject: | TV advertising | attribution | brand search | price search | programmatic | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Werbung | Advertising | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Suchtheorie | Search theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919847192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176072