The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry : the moderating role of advertising-induced arousal
Sunghyup Sean Hyun; Wansoo Kim; Myong Jae Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Hyun, Sunghyup Sean ; Kim, Wansoo ; Lee, Myong Jae |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 3, p. 689-700
|
| Subject: | Werbewirkung | Advertising effects | Emotion | Führungskräfte | Managers | Gastronomie | Restaurant industry | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130536