The Impact of Affect on Memory of Advertising - The role of emotion in marketing decision-making is becoming more recognized, but we are a long way from understanding it. This article explores how emotion influences the memory of ads
| Year of publication: |
1999
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| Authors: | Ambler, Tim ; Bume, Tom |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 39.1999, 2, p. 25-34
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