Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Nishant Kumar Tiwary, Rishi Kant Kumar, Shagun Sarraf, Prashant Kumar, Nripendra P. Rana
| Year of publication: |
2021
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|---|---|
| Authors: | Tiwary, Nishant Kumar ; Kumar, Rishi Kant ; Sarraf, Shagun ; Kumar, Prashant ; Rana, Nripendra P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 121-139
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| Subject: | B2B branding | Brand management | Business to business | Content marketing | Industrial marketing | Innovation | Sales management | Social media | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Markenführung | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544944