Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Genevieve Pearl Duncan Obuobi, Fred A. Yamoah, and Adnan ul Haque
| Year of publication: |
2023
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| Authors: | Obuobi, Genevieve Pearl Duncan ; Yamoah, Fred A. ; Ul Haque, Adnan |
| Published in: |
Corporate Management Ecosystem in Emerging Economies : Global Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-41578-4. - 2023, p. 185-211
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| Subject: | Advisory services | Capacity building | CRM | Customer loyalty and trust | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | KMU | SME | Privatkundengeschäft | Personal banking | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-41578-4_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446076