Impact of corporate social responsibility on consumer retention and satisfaction with moderation of consumer social responsibility drawing on stakeholder theory analysis
He Jiang, Wei Fang
| Year of publication: |
2024
|
|---|---|
| Authors: | Jiang, He ; Fang, Wei |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 6, p. 6352-6362
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| Subject: | corporate social responsibility | stakeholder theory | consumer retention | consumer satisfaction | consumers social responsibility | empirical design | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Verantwortung | Responsibility | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102019