Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Swetarupa Chatterjee, Naman Sreen, Pradip H. Sadarangani and Bidyut Jyoti Gogoi
| Year of publication: |
2022
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|---|---|
| Authors: | Chatterjee, Swetarupa ; Sreen, Naman ; Sadarangani, Pradip H. ; Gogoi, Bidyut Jyoti |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 4, p. 285-305
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| Subject: | Behavioral reasoning theory (BRT) | green consumption value | green purchase intention | reasons against purchasing green product | reasons for purchasing green product | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1996670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361611