The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects - Ignoring response heterogeneity can result in upwardly biased estimates of sticker shock effects
| Year of publication: |
1999
|
|---|---|
| Authors: | Chang, Kwangpil ; Siddarth, S. ; Weinberg, Charles B. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 2, p. 178-192
|