Impact of advertising and public relations on tourism development in Da Nang, Vietnam
Xuan Tran, Minh Nguyen, Ha Kieu Tan Luu, Ny Ngo, My Tran, Ngoc Bich Nguyen, Hai Tran
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Tran, Xuan ; Nguyen Minh ; Ha Kieu Tan Luu ; Ngo, Ny ; Tran, My ; Ngoc Bich Nguyen ; Tran, Hai |
| Published in: |
Tourism and opportunities for economic development in Asia. - Hershey, PA, USA : Business Science Reference, ISBN 1-5225-2078-3. - 2017, p. 1-16
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Vietnam | Viet Nam | Werbung | Advertising | Tourismus | Tourism | Werbewirkung | Advertising effects | Tourismuspolitik | Tourism policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2078-8.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715491