Impact of advertising on users' perceptions regarding the Internet of Things
Patricia Baudier, Chantal Ammi, Lubica Hikkerova
| Year of publication: |
2022
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|---|---|
| Authors: | Baudier, Patricia ; Ammi, Chantal ; Hikkerova, Lubica |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 355-366
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| Subject: | Brand-Experience | Internet of Things | Marketing communication | Perceived-Enjoyment | Smartwatch | Values | Internet der Dinge | Internet of things | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167977