Impact of advertising on working and non working women with reference to their purchasing behaviour
Dr. Sanjeev Bansal and Dr. Garima Malik
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Bansal, Sanjeev ; Malik, Garima |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 10.2016, 1, p. 1-11
|
| Subject: | Advertising | communicating business information | working and non-working women | quality | consumer behavior | social media | Konsumentenverhalten | Consumer behaviour | Weibliche Arbeitskräfte | Women workers | Werbung | Social Web | Social web | Frauen | Women | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628139