Impact of AI on knowledge-based marketing : a study of B2B markets
Kaneez Masoom, Anchal Rastogi and Shad Ahmad Khan
| Year of publication: |
2024
|
|---|---|
| Authors: | Masoom, Kaneez ; Rastogi, Anchal ; Khan, Shad Ahmad |
| Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 147-158
|
| Subject: | AI | B2B marketplaces | machine learning | knowledge-basedmarketing | data use in marketing | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80455-342-820241009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553394