Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Anita Goyal and Pranay Verma
| Year of publication: |
2023
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|---|---|
| Authors: | Goyal, Anita ; Verma, Pranay |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 1, p. 88-109
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| Subject: | attitudinal loyalty | behavioral loyalty | Brand engagement | overall brand equity | restaurants | word-of-mouth | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Brand loyalty | Gastronomie | Restaurant industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.1956667 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549084