Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley
Binita Khadka
| Year of publication: |
2023
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|---|---|
| Authors: | Khadka, Binita |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2023, 4, p. 35-50
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| Subject: | brand name | brand price | brand satisfaction | brand trust | brand awareness | brand perceived value | buying behavior | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014441953