Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Yoon Koh; Seoki Lee; Soyoung Boo
| Year of publication: |
2009
|
|---|---|
| Authors: | Koh, Yoon ; Lee, Seoki ; Boo, Soyoung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 4, p. 620-630
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| Subject: | Gastronomie | Restaurant industry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Varianzanalyse | Analysis of variance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875880