Impact of business relationship functions on relationship quality and buyer's performance
Year of publication: |
2012
|
---|---|
Authors: | Song, Yongtao ; Su, Qin ; Liu, Qiang ; Wang, Tieshan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 4, p. 286-298
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Kundenwert | Customer value | Industrie | Manufacturing industries | China |
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