Impact of cause‐related marketing on consumer advocacy and cause participation : A causal model based on self‐reports and eye‐tracking measures
| Year of publication: |
2021
|
|---|---|
| Authors: | Badenes‐Rocha, Alberto ; Bigné Alcañiz, J. Enrique ; Ruiz, Carla |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (02.09.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21590 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633200