Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Alberto Badenes-Rocha, Enrique Bigne, Carla Ruiz
| Year of publication: |
2022
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|---|---|
| Authors: | Badenes-Rocha, Alberto ; Bigné Alcañiz, J. Enrique ; Ruiz Mafé, Carla |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 214-226
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| Subject: | cause participation | cause-related marketing | consumer advocacy | eye-tracking | fast-food restaurants | social media | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Gastronomie | Restaurant industry | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796087