Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Brent Rollins; Nilesh Bhutada
| Year of publication: |
2014
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|---|---|
| Authors: | Rollins, Brent L. ; Bhutada, Nilesh |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 8.2014, 2, p. 164-177
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| Subject: | Direct-to-consumer advertising | Celebrity endorser | Disease awareness | Disease-specific | Endorser credibility | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Werbung | Advertising | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388962