Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Nishith Bhatt, Rachita M. Jayswal and Jayesh D. Patel
| Year of publication: |
2013
|
|---|---|
| Authors: | Bhatt, Nishith ; Jayswal, Rachita M. ; Patel, Jayesh D. |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 20.2013, 4, p. 74-95
|
| Subject: | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241930