Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Carsten Erfgen
| Year of publication: |
2013
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|---|---|
| Authors: | Erfgen, Carsten |
| Published in: |
International journal of marketing : IJM ; formerly Der Markt. - Wien : Verl. Österreich, ISSN 2306-7217, ZDB-ID 2715116-5. - Vol. 52.2013, 3/4, p. 127-137
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| Subject: | celebrity endorsement | advertising | brand image | communication process | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408097