Impact of commitment misperception on channel conflict
Year of publication: |
2024
|
---|---|
Authors: | Pang, Fanglan ; Wei, Ruifeng ; Zhuang, Guijun |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 11, p. 2519-2529
|
Subject: | Business-to-business marketing | Channel conflict | Commitment misperception | Transaction-specific investments | Trust | Vertriebsweg | Distribution channel | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konflikt | Conflict |
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