Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Tapan K. Panda
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Panda, Tapan K. |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 4, p. 7-23
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Herkunftsbezeichnung | Designation of origin | Kreditkarte | Credit card | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635578