Impact of COVID-19 on consumers' impulse buying behavior of fitness products : a moderated mediation model
Weisheng Chiu, Ga-Eun (Grace) Oh, Heetae Cho
| Year of publication: |
2022
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|---|---|
| Authors: | Chiu, Weisheng ; Oh, Ga-Eun ; Cho, Heetae |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 2, p. 245-258
|
| Subject: | Coronavirus | Konsumentenverhalten | Consumer behaviour | Sportartikel | Sports equipment | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177816