Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements
Daneshwar Sharma and Rahul Meena
| Year of publication: |
2023
|
|---|---|
| Authors: | Sharma, Daneshwar ; Meena, Rahul |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 1, p. 21-48
|
| Subject: | COVID-19 | Indian TV advertisement | strategy wheel | narrative | storytelling | new-normal | Narrative Methode | Narrative method | Coronavirus | Werbung | Advertising | Indien | India | Wirkungsanalyse | Impact assessment | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2098518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529138