Impact of cultural differences on foreign customers' perceived local services
Chinho Lin; Conghoang Nguyen; Binshan Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Chinho ; Nguyen, Conghoang ; Lin, Binshan |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 6, p. 500-510
|
| Subject: | Services | Customer experience | Cross-cultural management | Foreign customer | Taiwan | Customers | Interkulturelles Management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity | Multinationales Unternehmen | Transnational corporation | Nationalkultur | National culture | Dienstleistungsmanagement | Service management | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198107