Impact of culture on marketing of health services : elekta in Brazil
Maria Fregidou-Malama; Akmal S. Hyder
| Year of publication: |
2015
|
|---|---|
| Authors: | Fregidou-Malama, Maria ; Hyder, Akmal S. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 3, p. 530-540
|
| Subject: | Adaptation | Cultural dimensions | Network | Standardization | Trust | Brasilien | Brazil | Kulturelle Identität | Cultural identity | Vertrauen | Confidence | Gesundheitswesen | Health care system | Standardisierung | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011279679