Impact of customer experience on loyalty : a multichannel examination
Isabella Brun, Lova Rajaobelina, Line Ricard and Bilitis Berthiaume
| Year of publication: |
March-April 2017
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| Authors: | Brun, Isabelle ; Rajaobelina, Lova ; Ricard, Line ; Berthiaume, Bilitis |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 37.2017, 5/6, p. 317-340
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| Subject: | Marketing | loyalty | service industry | multichannel | customer experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Dienstleistungsqualität | Service quality | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2017.1322659 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741120