Impact of customer's social value on optimizing referral reward programs
Fenfen Jiang, Shue Mei, and Weijun Zhong
| Year of publication: |
2020
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|---|---|
| Authors: | Jiang, Fenfen ; Mei, Shue ; Zhong, Weijun |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 30.2020, 3, p. 279-295
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| Subject: | referral reward programs | social media | Social value | Stackelberg game | tie strength | word-of-mouth marketing | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Soziales Netzwerk | Social network | Kundenwert | Customer value | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2020.1761750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264465