Impact of customers' digital banking adoption on hidden defection : A combined analytical–empirical approach
| Year of publication: |
2019
|
|---|---|
| Authors: | Son, Yoonseock ; Kwon, Hyeokkoo Eric ; Tayi, Giri K. ; Oh, Wonseok |
| Published in: |
Journal of Operations Management. - Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 66.2019, 4 (15.11.), p. 418-440
|
| Publisher: |
Wiley |
Saved in:
Saved in favorites
Similar items by person
-
When Loyalty Goes Mobile : Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
Son, Yoonseock, (2020)
-
Lee, Seung Yoon, (2021)
-
Ghose, Anindya, (2023)
- More ...