Impact of destination advertising on tourists' visit intention : the influence of self-congruence, self-confidence, and destination reputation
Yongrui Guo, Meijing Yu, Yuzong Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Guo, Yongrui ; Yu, Meijing ; Zhao, Yuzong |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 31.2024, Art.-No. 100852, p. 1-10
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| Subject: | Self-congruity | Advertising appeals | Destination advertising | Destination marketing | Destination reputation | Message framing | Visit intention | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Werbewirkung | Advertising effects | Reputation | Werbung | Advertising | Tourismusregion | Tourism destination | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076710