Impact of digital marketing tools on brand awareness and online shopping behaviour : an empirical study
S.M. Sohel Rana, Abul Khair Jyote, Suman Prosad Saha and Zakia Binte Jamal
| Year of publication: |
2024
|
|---|---|
| Authors: | Rana, S. M. Sohel ; Jyote, Abul Khair ; Saha, Suman Prosad ; Jamal, Zakia Binte |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 18.2024, 4, p. 337-359
|
| Subject: | brand awareness | digital marketing tools | online shopping behaviour | OSB | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2024.139520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064221