Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Ralf Wagner; Christine Falkenreck
| Year of publication: |
2009
|
|---|---|
| Authors: | Wagner, Ralf ; Falkenreck, Christine |
| Publisher: |
Kassel : Univ., DMCC, Dialog Marketing Competence Center |
| Subject: | Direktmarketing | Direct marketing | Firmenimage | Corporate reputation | Markentransfer | Brand extension | Marktforschung | Market research | Kulturelle Identität | Cultural identity | Pharmaindustrie | Pharmaceutical industry | Finnland | Finland | Deutschland | Germany | Spanien | Spain | Russland | Russia | 2007 |
| Extent: | 24 S. graph. Darst. 30 cm |
|---|---|
| Series: | Working paper / Dialog Marketing Competence Center. - Kassel : Univ., ISSN 1868-9299, ZDB-ID 2521129-8. - Vol. No. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003911239