Impact of electronic word-of-mouth on brand awareness in the video game sector : a study on Digital Happiness
Sam'un Jaja Raharja, Anindita Citra Dewakanya
| Year of publication: |
2020
|
|---|---|
| Authors: | Sam'un Jaja Raharja ; Dewakanya, Anindita Citra |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 13.2020, 1, p. 21-30
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| Subject: | electronic word-of-mouth | brand awareness | DreadOut | Digital Happiness | Virales Marketing | Viral marketing | Social Web | Social web | Computerspiel | Video game | Zufriedenheit | Satisfaction | Markenführung | Brand management | Markenartikel | Brand | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTGM.2020.104908 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179306