Impact of employer branding on customer acquisitions and retentions : a case study of microsign products
Ramzan Sama
| Year of publication: |
2021
|
|---|---|
| Authors: | Sama, Ramzan |
| Published in: |
Employer branding for competitive advantage : models and implementation strategies. - Boca Raton, Florida : CRC Press, ISBN 978-0-367-65096-4. - 2021, p. 181-199
|
| Subject: | Personalmarketing | HR marketing | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kundengewinnung | Customer acquisition | Übernahme | Takeover |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545673